Category Archives: Recruitment

Imagine a World Without Your Executive Admin

We recently had the honor of putting four of Silicon Valley’s top executive administrators up on the big screen where they belong at Silicon Valley’s first ever Admin Awards. The event was amazing –– kind of like the Academy Awards for this often unheralded group, so we were very happy to create the videos for it.

I loved interviewing the admins and getting to know them, but I think my favorite part of making the videos was hearing their bosses and colleagues talk about them. These were some of the most powerful leaders in the Valley and included John Chambers, Doug Britt, Jeanette Colandra and Laurent Philonenko. To see the reverence, respect and emotion they showed was so moving. None of them could imagine, or even wanted to imagine, a world without their admin.

I invite you to watch these four short stories on Debbie Gross, CC Wolfolk, Elizabeth Orlin and Suzan Webb, and feel just how inspiring they are. Then, if you have an admin working with you, take a moment to think about how much he or she brings to you and your organization.

At Backstories we love telling stories about heroes. We’ve found time and time again that for even the most complicated initiative or strategy, or even the hairiest mess of data, telling it through a hero makes it easier for stakeholders to understand and become inspired.

To find out more about bringing heroes to your work and presentations, sign up here for my Blog. You’ll also get tips on how to make your presentations more powerful and our Power of Movies series, delivered to your inbox once a month.


5 Ways to Attract Great Candidates

In this economy, more companies are having to court candidates. But instead of billboards or ads on the sides of buses with puny (and rarely funny) headlines, companies can make themselves far more attractive through a well-produced recruitment video. Here’s how:

  1. It’s not just about being hip; it’s about showing prospects their future. They want a company going somewhere, so it feels like there are opportunities to advance. Prospects also want to see stability. So show your company as not only visionary, but also highly competent.
  2. Feature employees that your candidates can relate to. This isn’t to say you shouldn’t show senior management, but young, new employees will carry more weight.
  3. But do keep it hip. Keep the pace going with quick cuts and modern, upbeat music. Use sports promos and music videos as more of a cue than corporate videos.
  4. Tone down the sales pitch. Don’t have employees just shout out quick, rehearsed lines like, “I love ____.” Have your production company interview them to get honest, heartfelt answers. And don’t be afraid to show the surprise that new employees often feel when they find out a company is better than expected.
  5. Keep them short. Under 3 minutes. Candidates want a long video about as much as you want a long meeting.

Below, you’ll see a sample video we put together for an insurance broker (talk about an industry with a challenge attracting millennials). You’ll see all 5 suggestions used.