In this economy, more companies are having to court candidates. But instead of billboards or ads on the sides of buses with puny (and rarely funny) headlines, companies can make themselves far more attractive through a well-produced recruitment video. Here’s how:
- It’s not just about being hip; it’s about showing prospects their future. They want a company going somewhere, so it feels like there are opportunities to advance. Prospects also want to see stability. So show your company as not only visionary, but also highly competent.
- Feature employees that your candidates can relate to. This isn’t to say you shouldn’t show senior management, but young, new employees will carry more weight.
- But do keep it hip. Keep the pace going with quick cuts and modern, upbeat music. Use sports promos and music videos as more of a cue than corporate videos.
- Tone down the sales pitch. Don’t have employees just shout out quick, rehearsed lines like, “I love ____.” Have your production company interview them to get honest, heartfelt answers. And don’t be afraid to show the surprise that new employees often feel when they find out a company is better than expected.
- Keep them short. Under 3 minutes. Candidates want a long video about as much as you want a long meeting.
Below, you’ll see a sample video we put together for an insurance broker (talk about an industry with a challenge attracting millennials). You’ll see all 5 suggestions used.