Tag Archives: storytelling

How Movie-Style Storytelling Takes You Farther

We all want our work to have more value and influence––anything that can help us to make a bigger difference. Here, step-by-step, is how movie-style storytelling takes you beyond normal storytelling to get it for you.

Make it simple and you make it easier for your stakeholders to grasp

Stakeholders are overwhelmed and weary from the endless parade of charts they see everyday. So if you make your presentation concise, you’ll automatically feel your stakeholders’ appreciation, and with it, their cooperation. The screenwriting strategy of emphasizing three key points will also help them remember much more of what they heard.

Make it visual and everyone will grasp it in the same way

Because pictures enable you to deliver much more information than text, and in a fraction of the time, making your presentation visual will make it even easier to be simple, concise and understood. But it will also ensure everyone understands it in the same way. And because a photograph in particular feels much more real, it will also raise your work’s credibility. After all, seeing is believing.

Make it tailored and they’ll be more likely to use it

Tailoring your story to the natural learning and working style of your stakeholders will make it so much easier for them to use it. If you’re speaking to an exec, deliver a quick, but memorable package they can take with them and use to lead their teams. If you’re speaking to engineers, give them the data in a way that lets them spend time with it so they can own it. Both will greatly increase your chances for adoption.

Open strong and they’ll listen

The first five minutes are when your stakeholders will decide if you’re worth listening to. Open strong, relevant and clever and you’ll get them intrigued. Create a sense of urgency and they’ll have to listen to you.

Frame your facts in human action and your stakeholders will care

Pure facts are too abstract to evoke emotion, so instead of numbers, show people who personifies those facts and you’ll instantly make them relatable. Show their struggle and need and you’ll increase your stakeholders’ emotional investment because they’ll see someone they can help.

Give them a joinable cause and you’ll see the action you’ve been waiting for

Once you’ve sparked your stakeholders’ desire to help, give them the keys by showing how. Show them not only the opportunities, but all the assets they can leverage and initiatives already underway. That maximizes inspiration, while minimizing the risk of going at it alone. If you’ve got a rallying cry and/or an anthem, even better.

I’ll go into detail on all these steps in upcoming blogs. So stay tuned and we’ll get you set. Or if you don’t want to wait, click on over to Amazon for the paperback version of “Get to the Heart,” or to iTunes for the interactive version.

Will storytelling give your presentation the engagement you’re looking for?

In our last blog, we discussed trying to engage an audience with the same charts and bullet points utilized by all the other presenters that day, and how that method actually does the opposite. It’s also why data-overloaded execs are increasingly asking for something different: stories

Execs hope that if people present with stories, they’ll finally see the context that makes the data meaningful. They’re hoping it will give them something to remember so they can use it to lead. And they hope it will make all those presentations they sit through a lot less boring.

The good news is that story can do all of that. But it can also do more—a lot more.

The science

Dr. Paul Zak heads the Center for Neuroeconomic Studies at Claremont Graduate University. Dr. Zak and his colleagues have conducted many experiments on the way our brains and bodies react to the delivery of information. Dr. Zak: “Effective stories change people’s behaviors. We’ve shown that in laboratories and field studies we can, through storytelling, induce people to engage…”

What about the power of story to unite a group? Princeton professor Dr. Uri Hasson studied the brains of five people listening to the same story. Before the experiment began, their brains showed different activity, but once they began to hear the story, their brain activity aligned. Story brought them together, not only figuratively, but also neurologically.

That’s amazingly powerful when you think about a multinational company. But on a smaller scale, it means that with story, you can unite everyone at the conference table around your insight and idea.

The timing for story couldnt be better

While execs are clamoring, people haven’t exactly been answering the call. In fact, the bar has never been lower. So if you strike now and bring your stakeholders a story, you’ll stand out and make a huge and meaningful difference.

But are all stories equal?

I’ve been in corporate America a long time and I’ve seen countless examples of storytelling. I’ve seen data visualization, improv, and dozens of “meet so-and-so” slides. Unfortunately, I’ve also seen many presenters get mired in the muck of it all. I’ve witnessed their confidence and credibility crumble in the room, and I really felt for them because they were giving it their best. They just didn’t have a method that fit the information, objectives, and situations unique to corporate environments.

So I decided to find a storytelling method that would work for corporate presentations. One that could give stakeholders what they’re clamoring for, and beyond. One that does what scientists say it will do: align audience brains to be more open to your ideas.

I wanted it to be a natural, easy-to-learn tool. Something that won’t weigh you down or crush your confidence, because when you and your team work as hard as you do, you deserve a method that will get your information heard, while making you look and feel like an expert.

And, as we’ll cover in our next blog, I found this method in a surprisingly obvious place that everyone already knows and loves…

Creativity’s Dirty Little Secret

creativeThose who make their living in a creative profession don’t like to admit it, but here’s the truth: everyone is creative. Everyone. It’s like singing—anyone can sing, it’s just about putting some work and concentration into it. With creativity, it’s the same thing—you just have to adopt the successful traits and utilize the right techniques.

In fact, the main reason I fell into a creative role is completely ridiculous: I was born left-handed so everyone told me “you must be creative.” I also liked that it made me seem a wee bit special, which sometimes got me girls.

But here are two facts that will put this randomness in perspective: while the creative world has a disproportionately large number of lefties, you know what other profession does? Hockey players. Something like 60% of hockey players shoot left (truth be told, I have no idea what the real stat is, but I’m sure it’s at least 60%). And yes, some of them are actually right-handed, but when I look at my teammates, at least 25% of us are bona fide lefties—a far higher percentage than those of us who have all our teeth.

So how are creatives different? Here are some of their traits and techniques:

  • We creatives allow ourselves space to dream and don’t censor ourselves until the very end. We know other people will criticize our ideas anyway, so self-censorship is completely unnecessary. The only reason we pick favorite ideas when presenting is because:
  • We can only present so many ideas (I prefer three).
  • We discard the ideas we know won’t fly, unless we truly believe in them (after all, even creatives don’t want to be seen as idiots).
  • It’s a lot of work to make an idea presentation-ready, and work cuts into our screwing-around time.
  • We creatives also know two axioms:
  • There is quality in quantity. If you want good ideas, you have to let the bad ones out. That’s where the work comes in. You have to pan through a lot of mud to get to the gold.
  • Don’t fall in love. Everyone loves their first good idea, but creatives press on, furiously filling notebooks and decorating walls with Post-its. You must keep creating until you drop, which actually doesn’t take long if you do it with intensity and purpose.

All the best creatives have a process. The legendary choreographer Twyla Tharp wrote about process in her book The Creative Habit, where she outlines her technique flawlessly. You’d think she just starts dancing until it comes to her, right? Nope. Like a true professional, she puts in the work, and reading her book is a revelation. She also agrees with me that everyone can do it. Here’s how she puts it:

Whether it’s a painter finding his way to the easel or a medical researcher returning the laboratory, the routine is as much a part of the creative process as the lightning bolt of inspiration (perhaps more). And it is available to everyone. If creativity is a habit, then the best creativity is a result of good work habits. They are the nuts and bolts of dreaming.”

Here’s the last dirty little secret for today, something we touched on earlier: at least three-quarters of creativity is just making things simpler. I can’t count the number of times my ideas have been called “creative” when I never made it past the simplicity stage. So if you read chapter 8 in my soon to be published book “Get to the Heart” (and put it into practice), you’re already 75% there.

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